Welcome back boo,
Selling your home often comes down to two things. The first thing is to make people aware of your property in the first places, thus getting people’s attention in order to arrange a viewing. The second part is about converting that browser into a buyer where they make a genuine offer to purchase your house.
See, it’s a pretty simple formula yet many people struggle to sell their house and they often blame factors out of their control such as the economy. The truth is, there are always going to be motivated buyers in any market – and you don’t need to have passed the test for a real estate licence in order to make the sale.
You just need to follow a few simple principles, though the most important principle you can master, by far, is that of creating a good first impression.
The first impression your property creates in the buyer’s mind is absolutely fundamental to your success, as the gut instinct first impression dictates how the buyer will perceive the rest of the house. Indeed, within a few seconds, they probably already know whether or not they are interested.
In fact, the first impression is like a pair of sunglasses that act as a filter in which they judge the rest of the house.
It’s no secret that first impressions are important in almost every area of life, yet when it comes to selling property, many people lose sight of what actually makes a good first impression on a potential buyer – as they get caught in the trap that their taste is representative of what everyone else likes, when in fact, it really isn’t.
This is why almost every property guru tells us to decorate with neutral colours as the person isn’t buying “your home” they are buying a house to make into their own home. This is why a blank canvas approach is recommended, as detailed in the third principle.
Here are three aspects that will help you make a good first impression:
You want people to see your home at it’s best. If the space is too cluttered it will make the home seem smaller, less airy, and just quite stuffy.
2. TAKE CARE OF THE BASICS
You want to ensure basic maintenance tasks are kept on top of, such as mowing lawns and trimming hedges, but also, seemingly unrelated things such as having a nice clean car in the driveway.
The impression things such as overgrown lawns, dirty cars, or unkept hedges tends to give off is one of neglect, and the last thing you want the prospective buyer to view you as, is someone that neglects the maintenance of their home.
3. TURN IT INTO A BLANK CANVAS
As discussed previously, there’s a reason so many property developers talk about the importance of using neutral coloured paint, wallpaper and carpets.
You want to be present a blank canvas that the new owner can envision injecting their own personality onto. Now, it doesn’t need to be whitewashed walls like in an art gallery, but close enough that the prospective buyer can envision filling the space with their own furniture and unique style.
Remember to keep on slaying,
See you next time xoxo
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